📦Consumer Packaged Goods (CPG)
Driving Innovation and Trade Excellence
CPG companies face fierce competition and rapidly changing consumer preferences. Our AI-powered insights foster innovation hit rates, refine trade investments, and strengthen collaborative retail partnerships. This empowers brands to launch impactful products, optimize trade spend, and drive profitable growth in today’s fast-moving marketplaces.
Why Cygnus Analytics is the reliable choice for optimizing supply chains and accelerating market responsiveness in CPG:
Innovation Hit-Rate
Accelerate your product pipeline with data-driven innovation scoring and rapid market feedback integration. Our AI solutions analyze consumer sentiment, point-of-sale trends, and competitive signals to identify winning product launches, improving your success rate and reducing costly failures.
Trade Optimization
Maximize trade spend efficiency with predictive analytics and real-time promo allocation. We help CPG brands track trade promotions, assess ROI, and automate optimization across retail accounts, ensuring each promotional rupee drives maximum impact.
Retail Collaboration
Power smarter retail partnerships using shared analytics platforms. Our collaborative tools enable joint business planning, streamline assortment decisions, and align supply-chain strategies, allowing brand marketers and retailers to react faster to category shifts and shared goals.
BEST OF BREED TECHNOLOGY
Use Cases
MMM + MTA Fusion
Blend Market Mix Modeling (MMM) with Multi-Touch Attribution (MTA) for a unified, granular view of campaign performance. Our AI platforms reveal how each marketing initiative and touchpoint contributes to growth, driving optimized investment and agile campaign management.
Innovation Scoring
Leverage machine learning to evaluate new product potential before launch. Our scoring models factor in historical sales, consumer ratings, social data, and retailer feedback, allowing you to forecast success and prioritize breakthrough innovations.
Retailer JBP Analytics
Enhance Joint Business Planning with advanced analytics—track performance against KPIs, identify growth levers, and fine-tune collaborative forecasts in real time. We empower your teams and retail partners to target mutual wins using shared, transparent dashboards.
Proof of Impact
Clients achieve superior returns on innovation and promotion by focusing spend using predictive analytics and unified attribution, sustaining higher margins and marketing effectiveness.
Data-led innovation scoring systematically weeds out underperforming concepts, resulting in fewer failed products and better category positioning.
Smart allocation and tracking of trade promotions reduce waste, enforce compliance, and boost brand competitiveness in every retail channel.